THE BRAND IS BORN
In February 1926, the watch dealer and manufacturer 'Veuve de Philippe Hüther' registered in Geneva the trademark 'The TUDOR' for Rolex founder Hans Wilsdorf. The house sold the brand to Wilsdorf later, in 1936. Hans Wilsdorf realized just after the Second World War that the time had come to grow and give the brand a proper identity of its own. On March 6, 1946, he created “Montres TUDOR S.A.”, that specialize in models for both males and females. Rolex would assure the technical, esthetic and useful characteristics, along with the distribution and after-sale service.
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hans wilsdorf’s intuition
“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company.”
- H. Wilsdorf
THE TRUE ART OF HAND CRAFTSMANSHIP
A watch by TUDOR lives. Pulsates. It will send you into the micro-precision realm. High technology is continually tested to the slightest degree in all aspects ... to the point of obsession. Examine this move. Esthetics and quality fit for the most demanding of goods, built as much for durability as for enjoyment. This precision mechanism, pleasing to the eye and thrilling to the mind, can resist the rigors of time. Exceptional materials, longevity and the power of design make a unique object with each watch.
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