In February 1926, the watch dealer and manufacturer 'Veuve de Philippe Hüther' registered in Geneva the trademark 'The TUDOR' for Rolex founder Hans Wilsdorf. The house sold the brand to Wilsdorf later, in 1936. Hans Wilsdorf realized just after the Second World War that the time had come to grow and give the brand a proper identity of its own. On March 6, 1946, he created “Montres TUDOR S.A.”, that specialize in models for both males and females. Rolex would assure the technical, esthetic and useful characteristics, along with the distribution and after-sale service.
“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company.”
A watch by TUDOR lives. Pulsates. It will send you into the micro-precision realm. High technology is continually tested to the slightest degree in all aspects ... to the point of obsession. Examine this move. Esthetics and quality fit for the most demanding of goods, built as much for durability as for enjoyment. This precision mechanism, pleasing to the eye and thrilling to the mind, can resist the rigors of time. Exceptional materials, longevity and the power of design make a unique object with each watch.
David Beckham is wearing the Black Bay Bronze, a 43 mm diver's watch inspired by the history of the brand and equipped with the MT5601 TUDOR Manufacture Caliber. He also wears the Black Bay Chrono, a COSC-certified chronograph with column-wheel produced caliber, building on the heritage of TUDOR diving and motorsports.
David Beckham is wearing the Black Bay Bronze, a 43 mm diver's watch inspired by the history of the brand and equipped with the MT5601 TUDOR Manufacture Caliber. He also wears the Black Bay Chrono, a COSC-certified chronograph with column-wheel produced caliber, building on the heritage of TUDOR diving and motorsports.
TUDOR released a short film in which he daringly drives a sports car on a historic oval racetrack in Montlhéry, France, gradually drifting through time, to exemplify the brave and creative spirit of Jay Chou. Inspired by the imaginative worlds which Jay Chou is known to create with his art and by epic '80s cinematic tales of time travel, the film ignites the talk about how iconic images of the past have an influence on the imagination of today in watchmaking, music and other forms of art.
