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This Privacy Statement explains how we use, and to whom we disclose, the non-public personal information ("Personal Information") of our customers and consumers provided to or collected by Swiss Watch Gallery via this web site. We reserve the right to change this Privacy Statement from time to time consistent with applicable privacy laws. Any changes will be posted.

In the course of our business, we may collect Personal Information from you. We define "Personal Information" as meaning your name, mailing address, e-mail address, telephone number, fax number, user identifications, passwords and similarly identifying information assigned by Swiss Watch Gallery or selected by our visitors. We may collect this information about you from the following sources:

  • From applications, forms, other communications or requests for information we receive from you;
  • From your transactions with, or from the services being performed by, us;
  • From your voluntary participation in one of our various services, promotions, contests or sweepstakes, programs, newsletters, reminder e-mail services, or surveys;
  • From consumer reporting or credit agencies;
  • From other financial institutions, with your consent, in order to determine your eligibility for our products or services

Our Policies Regarding the Protection of the Confidentiality and Security of Your Personal Information

We maintain physical, electronic and procedural safeguards to protect your Personal Information. For example, we limit access to the Personal Information only to those employees or contractors who need such access in connection with providing products or services to you or for other legitimate business purposes, for example, but not limited to: fulfilling your product purchases, responding to your requests for information or for gift reminders, providing you with catalogs or responding to your subscription requests, populating newspaper advertisements, redesigning and managing our templates and/or databases, integration of new technology, and other uses. In addition, we have implemented specific security measures to address the confidentiality of Personal Information transmitted through our Web Site. We also utilize Secure Sockets Layer ("SSL") to encrypt information during transmissions. Of course, we cannot guarantee the confidentiality of information transmitted to us through the internet or e-mail. For transmission of sensitive information, please feel free to callus at 949-364-2500 or write us at
Swiss Watch Gallery and Fine Jewelers
940 The Shops at Mission Viejo
Mission Viejo, CA 92691

Our Policies and Practices Regarding the Sharing of Your Personal Information

We do not sell or otherwise disclose your Personal Information to non-affiliated third parties except as set forth in this Privacy Statement.

  • We may disclose your Personal Information to third-party financial institutions, consumer reporting or credit agencies to determine your eligibility for a product or service you have requested from us.
  • We may disclose your Personal Information to third parties who provide services or perform functions on our behalf, or who process or service our transactions with you.

When we share your Personal Information with third parties in either of these circumstances, such information may be used only for the limited purpose for which it was shared, and we do not authorize these third parties to share your Personal Information with others except to fulfill that limited purpose.

In addition, we will disclose your Personal Information when you direct or give us permission, when we are required by law to do so, or when we reasonably believe that disclosure is necessary to protect Swiss Watch Gallery or you or third parties from a threat of imminent harm, such as through suspected fraudulent or criminal activities. We also may disclose your personal information when otherwise permitted by applicable privacy laws such as, for example, when disclosure is needed to enforce our rights arising out of any agreement, transaction or relationship with you.

Collection and Disclosure of Information through our website

In addition to the types and sources of information already described, Swiss Watch Gallery may collect or track the following types of information through our website:

  • The home server domain names, e-mail addresses, type of computer and type of Web browser used by visitors to our Site;
  • Both aggregated and user-specific information regarding requested pages in the website that our visitors access or search, or specific items within the website that our visitors view or select.

Aggregated statistical and navigational information does not include individual names, personal data or account information, so it does not identify you or any other customer.

We also may place internet "cookies" on visitors' hard drives to enhance the browsing and shopping experience on the Swiss Watch Gallery’s web site. These cookies are text files that save data about the visitor, such as the visitor's name, password, user name, items purchased from us, screen preferences and most frequently viewed pages on our website. When the visitor revisits the website, we may recognize the visitor through the cookie and customize the browsing experience on the website accordingly. The cookies only collect information about the visitors on whose hard drives they are deposited and only about our website, not those visitors' other internet experiences. There are no personally identifiable pieces of information stored anywhere in these cookie files, and they are used solely by Swiss Watch Gallery to enhance your shopping experience and to allow us to serve you better in the future. The information captured makes it possible for Swiss Watch Gallery (i) to speed navigation, keep track of items in your shopping cart, and provide you with custom tailored content; (ii) to remember information you gave to us so you don't have to re-enter it each time you visit the Swiss Watch Gallery site; (iii) to monitor the effectiveness of some of our marketing email campaigns; and (iv) to monitor total number of visitors, pages viewed, and the total number of visitors served. Most people do not even know that cookies are being placed on their computers when they visit the Swiss Watch Gallery site or most other web sites because web browsers are typically set to accept cookies. In addition, most commercially available web browsers (such as Microsoft Explorer(r)) permit users to decline cookies. Please consult your browser's "help" feature for more information. Note that if you refuse cookies, you will be unable to order from the Swiss Watch Gallery site. Moreover, by not allowing cookies, your overall internet browsing experience could be adversely affected. For example, it may prevent you from viewing certain product images.

Terms of Use
Rolex Section

While navigating on the Rolex section of our website, you may interact with an embedded website from In such case, Terms of Use, Privacy Notice and Cookies Policy of are solely applicable.

Privacy Notice
Rolex Section

While navigating on the Rolex section of our website, you may interact with an embedded website from In such case, Terms of Use, Privacy Notice and Cookies Policy of are solely applicable.

Cookies Policy
Rolex Section

While navigating on the Rolex section of our website, you may interact with an embedded website from In such case, Terms of Use, Privacy Notice and Cookies Policy of are solely applicable.

The information we collect on our website is also used to solve technical problems and to improve the overall experience for the visitor.

We do not disclose website visitors' Personal Information to third parties except as set forth elsewhere in this Privacy Statement. However, we may disclose aggregated data of website traffic, search requests and page or ad views for marketing or promotional purposes.

For your convenience, we may include on our website certain links to other sites. We provide these links as a convenience only and we do not endorse the content or services offered by, or the privacy policies in place on other websites. Our Privacy Policy covers only information we collect on our website, and other websites to which may have privacy policies that differ considerably from our Privacy Policy. We have structured our website to make it reasonably clear when you leave our website and enter another website. We encourage you to review the privacy policies of each site you visit through our links, to ensure you are comfortable with these policies. We are not responsible for the conduct or policies of these third parties.

Contact Information

If you have an online account with Swiss Watch Gallery, you can update or correct your name, address, telephone number or e-mail address in the Swiss Watch Gallery database at any time by visiting Swiss Watch Gallery and following the on-screen directions. To view, correct or update any of this information, or to contact us with any other questions regarding this Privacy Statement, you may also call us at 949-364-2500 from 11:00 am to 7:00 pm Pacific Standard Time or write us at: Swiss Watch Gallery and Fine Jewelrs, 940 The Shops at Mission Viejo, Mission Viejo, CA 92691, Attn: Customer Service.

To be removed from a paper catalog mailing list, you can contact us by mail, phone or email at the address or phone number above. We will make every effort to implement any choice you make as soon as possible, but you should allow approximately three months for mailing change requests to be fully implemented due to lead times with external vendors on printed materials.