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Our History at Swiss Watch Gallery in California

Our Rolex history

After 50 years of business, Swiss Watch Gallery & Fine Jewelers has established a reputation of hard work and dedication as one of the most renowned jewelers in Southern California.
We take our reputation as an Official Rolex Jeweler just as seriously, offering a wide selection of men’s and women’s Rolex watches as well as Rolex watch servicing. Our Rolex team, led by owner Hratch Torossian and manager Leyla Finkle, provides an exceptional Rolex experience for every customer.

Our beginning at Swiss Watch Gallery in California

Our beginnings

Our family tradition started several decades ago when Hratch Torossian opened our first location. Over the decades and generations, we have developed the expertise to continuously deliver the highest standard of service and a premium Rolex experience. Swiss Watch Gallery joined the worldwide network of Official Rolex Jewelers in 2008. Over the years, we’ve expanded to multiple locations across Southern California, starting with our flagship Brea location, where we carry a variety of both men’s and women’s Rolex watches.

A Family Tradition at Swiss Watch Gallery in California

A family tradition

‭At Swiss Watch Gallery, we pride ourselves on being family-owned and operated since 1969. Our highly experienced Rolex team can help with all your Rolex needs. Our extensive range of mens and womens Rolex watches includes models from the Explorer, Sky Dweller, Lady Datejust, Oyster Perpetual, Day-Date, Yacht-Master, Sea-Dweller , Pearlmaster collections and more. From selecting a new model to servicing your Rolex watch that you’ve loved for generations, we’re here to help every step of the way.

The Rolex History of Swiss Watch Gallery