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The culture of “slow time” originated in the heat of the tropics and requires gentle movements, refinement in details and a complete life style that puts the single individual at the centre of daily life. Time is a precious asset; it should be sipped, lived and enjoyed with its perfumes and atmospheres moment by moment. Time in Havana seems almost to expand, to lose the frenzy of things to be done, to become the pleasure of ordinary daily acts.
This culture has been and is the matrix, the foundation and the very nature of Cuervo y Sobrinos from 1882 till today.
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